PeopleSoft - Course Details

OMR91 Online Marketing Rel 9.1

PeopleSoft Course Description:
You can also create a variety of web pages for your campaign, including survey forms and information pages. Then you are ready to put all these building blocks together using an easy drag and drop interface to construct your online marketing campaign. After creating your campaign, you will learn how to monitor the system, check your dialog status, and use reports to understand and see the results of your campaign. Lastly, there is additional material covering the Workforce Communications application, which you can use in conjunction with Online Marketing to plan, deliver, and analyze HR programs and surveys.
PeopleSoft Course Duration:
2 Days Training
PeopleSoft Course Target Audience:
Administrator,Business Analysts,Functional Implementer,Technical Administrator,Technical Consultant
PeopleSoft Course Prerequisite:
Understanding of PeopleSoft Marketing application
Course Content:
Understanding PeopleSoft Online Marketing
  • Describing PeopleSoft Online Marketing
  • Describing the Relationship between PeopleSoft Online Marketing and PeopleSoft Marketing
  • Describing other PeopleSoft Products that Leverage Online Marketing
Business Process Overview
  • Describing the Online Marketing Business Process Flow
  • Describing Online Marketing Profiles
  • Describing Online Marketing Audiences
  • Describing Online Marketing Documents and Dialogs
  • Describing Online Marketing Control Center Operations
  • Describing Online Marketing Integrations
Defining Online Marketing Architecture, Utilities, and Operations
  • Describing the PeopleSoft Online Marketing Technical Architecture
  • Identifying the Operation of the Mailcaster, Single Mailer, and Frequency Mailer
  • Identifying the Operation of the Email Response Processor
Setting Up the Online Marketing System
  • Defining Online Marketing Security and User Permissions
  • Defining Setup Data
  • Defining Data Import
  • Defining Online Marketing Profiles
  • Defining Audiences
Defining Documents for Online Dialogs
  • Defining and Creating Email Documents
  • Defining and Creating Web Templates
  • Defining and Creating Web Documents
 
Defining Dialogs
  • Defining Dialogs
  • Creating an Online Marketing Dialog
  • Describing Dialog Flow and Components
  • Defining Dialog Statuses
  • Comparing Live and In Design Dialogs
  • Describing the Process For Importing and Exporting Dialogs
Taking the Dialog Live
  • Modifying Dialogs
  • Checking Dialogs
  • Testing the Dialog and Taking it Live
Analyzing Dialog Results
  • Describing Interactive Reports
  • Using Interactive Reports with Online Marketing
Online Marketing Management, Extension Options, and Utilities
  • Identifying Control Center Operations
  • Using Extensions
  • Defining WatchDog Procedures for System Monitoring
Appendix: Workforce Communications
  • Understanding Workforce Communications
  • Setting Up Workforce Communications
  • Creating Audiences for Workforce Communictions
  • Working With Dialogs
  • Analyzing Workforce Communications Results